How do you engage people to train them in an important (but boring) topic?

How do you engage a group of people in an extremely important topic that they’ve heard a million times and think of as just plain dull? Virgin airlines in America have come up with this novel approach to making the topic of air travel safety engaging, fun, entertaining, and informative (Virgin Australia have done a similar thing here with some CGI animation but I have to say that it’s not nearly as engaging…quite dull and annoying in fact, which kind of defeats the point of it). Cheers, Sam

From me – Procedural Safety Training…is it putting the cart before the horse?

At Chifley we really only focus on programs/qualifications that
sit inside the business and/or leadership space. The one exception is our
Safety Leadership program, which is a short course designed to ensure everyone
within an organisation develops a positive, committed, active attitude towards
safety…i.e. developing a ‘culture of safety’.

I write this not to ‘plug’ our Safety Leadership program but
simply because in delivering the program it’s become increasingly obvious that
often/traditionally the approach to safety training has been far more
procedural in it’s nature – e.g. ‘don’t leave your gym bag in a place where
someone can trip over it’ (to use a bit of a basic example).

This is fine within itself but, if the people receiving the
training don’t take safety seriously, then they’re unlikely to put the training
into practice (especially if there’s no follow up). Continue reading